80/20 Content Marketing

eBooks & White Papers

MarCom Directors and VPs of HR Software,

‘Engagement’ is the name of the game.

Only thing is, you’re going to have to engage with the masters of the game – the folks in HR.

As such, the differentiating factor in your Content Marketing’s got to be an authentic, human voice.Wouldn’t it be nice if you had a copywriter who understood HR and could meet your #1 content marketing need – ebooks/white papers?

That’s where I come in…

I’ve been a renegade HR missionary for 30 years before I strayed into Content Marketing and decided to stay.

A science graduate with Masters in Public and Business Administration, I headed HR and Corporate Communications in one of India’s largest steel pipe-manufacturing companies, in the infrastructure sector.

As an AWAI-trained B2B/SEO copywriter and CMI/ MPU-certified Content Marketing professional, honed my persuasive writing skills for getting my most wanted response (MWR) from the most challenging customers – employees – and applied these to my external customers as the company’s star copywriter.

I wrote B2B copy and web copy, besides authoring
corporate manuals and editing corporate newsletters.

However, I so immersed myself into Content Marketing that I quit my corporate job on New Year’s Day 2015 to go freelance.

Through my books and blog, I share insider tips on how I’ve successfully applied content marketing strategies and copywriting techniques in making HR- writing engaging and HR policies and initiates, effective.

I add value by delivering engaging communication in helping HR marketers tell their brand story with an authentic, human voice.

And unlike most copywriters, I apply Content Marketing strategies in driving my own HR ebooks to Kindle bestseller status.

The ‘Noël Gama’ tag on your copy is a guarantee that each and every word was written by me.