Tell your corporate brand story with a song
“When it comes to formatting your words… Melody beats RTF by more than a measure!” – Noël Gama
Words are powerful. But they’re eyeball-snatching.
All the tricks in the book – sticky content, SEO Copywriting, bait-pieces, video teasers, ethical bribes – don’t seem to catch your prospect’s eye as they once did.
It’s a case of Content Overload.
But there is a remedy.
It’s the most enticing story-telling device known to mankind…
– the story song – the most effective branding device.
No other piece of content survives the passage of time, remaining crisp and evergreen as your anthem. No document, including your constitution, brings out patriotic emotions like your national anthem does, despite hearing it everywhere, all year round, all your life.
The UKSC-16 Winner could well be the Vision Statement of your company!