Custom Songwriting
The New Voice Of Content Marketing
Tell your corporate brand story with a song
“When it comes to formatting your words… Melody beats RTF by more than a measure!” – Noël Gama
Words are powerful. But they’re eyeball-snatching.
All the tricks in the book – sticky content, SEO Copywriting, bait-pieces, video teasers, ethical bribes – don’t seem to catch your prospect’s eye as they once did.
It’s a case of Content Overload.
But there is a remedy.
It’s the most enticing story-telling device known to mankind…
– the story song – the most effective branding device.
No other piece of content survives the passage of time, remaining crisp and evergreen as your anthem. No document, including your constitution, brings out patriotic emotions like your national anthem does, despite hearing it everywhere, all year round, all your life.
The UKSC-16 Winner could well be the Vision Statement of your company!
Why the song format is ideal for corporate story-telling & branding
• Has a very long shelf life compared with the other content types, hence saving time and money in not having to continually create content
• It’s the King of Branding – even video uses songs in them
• Nothing is as sticky as a catchy song – song hooks even follow you into the shower!
• Songs are short, so they appeal to the time-strapped Twitter generation – so much can be said in a 3-minute song
• Songs allow you the luxury of multi-tasking. Though riveting, they don’t keep you riveted to a spot as video does
• They have no competition from other eyeball-snatching marketing gimmicks
• You can repeat your top keywords to glory in a song – everywhere else, you’ll be penalized for keyword stuffing
• Songs can be distributed through a number of content channels – mp3 downloads, podcasts, streaming audio
• Music is the universal language
How about this one for the Mission Statement of your company?
Rock your content with a genre bender
The film and TV industries have been capitalizing on the huge and ever-growing popularity of the singer-songwriter genre.
Sparsely-produced songs with just vocals and a couple of acoustic guitars or piano accompaniment, are ideal for broadcasting corporate messages. Their sound tracks can piggyback on viral videos as well, giving your message greater reach.
So, while everyone’s going for the eyeballs, follow the lead of the Pied Piper – go for the ears.
Bring your visual content to life just as a musician brings her sheet music to life.
Want to relaunch a product? Here’s a ‘Come Back’ song for your come-back product/product line…
What’s a songwriter got to do with Content Marketing?
Songwriters are the only ones on the planet who are not new to two of the biggest challenges in content marketing:
1. Brevity
2. Holding attention
We have been constantly polishing our craft at keeping the listener from deftly clicking the Skip button on their device.
A songwriter is a marketing ninja and brings more than the magic of a song to the table, not to mention their formidable platform.
So, if there’s just ONE thing you can do right now to get people to open their eyes to your content, it’s through their ears… with a song… YOUR corporate song.
I can get people to open their eyes to your content…
through their ears!
